Health reporting remains a relatively niche area of interest for journalists in India, although COVID-19 has spurred more interest. Given the sheer scale and extent of TB in India, the disease remains under-reported in the media.
In 2009, REACH began working with the media, and specifically print journalists. This stems from our belief that high quality stories on health issues in the mainstream media can change the way in which people understand and respond to health crises.
For over ten years, through a structured engagement programme, REACH has been able to build enduring relationships with journalists across the country. Since 2018, REACH has also begun engaging journalists on non-communicable diseases, in addition to TB.
The REACH Media Fellowships are designed to support journalists, especially those reporting in languages other than English, to undertake in-depth analysis of various aspects of TB and NCDs in India. The Fellowships are intended to encourage journalists to explore TB and NCDs as critical public health concerns.
The REACH Media Awards have been instituted to recognise outstanding and effective reporting on TB by journalists in India. These awards highlight the vital role played by the media in informing the public and decision-makers about TB prevention and care.
Writing about health issues such as TB and NCDs can be challenging. REACH develops resources on TB and NCDs that we hope will make a journalist’s job easier. The resources break down complex policies, new research and developments to highlight the most critical aspects.
Webinars and briefings on topical NCD themes led by experts are regularly organised for journalists through the ‘Stitch in Time’ series. REACH also organises webinars on Non-Communicable Diseases (NCDs) in the context of the COVID-19 pandemic.